As Vice President, Sales and Marketing, Skincare Division at Shiseido (Canada) Inc., Elaine is a creative, strategic and results-driven leader, managing brands that represent over 50% of corporate sales and profit. With over 35 years of experience in Sales, Marketing, Public Relations, and Training for prestige cosmetics and fragrances, she highly values building relationships on a strong foundation of trust, dependability, and open communication. Elaine develops and nurtures strong partnerships with retailers, editors, social media influencers, and sponsorships such as the Art Gallery of Ontario, Nuit Blanche by the City of Toronto, and Arterra Wines.
Motivated by upholding corporate vision and driven by growth strategies, analytics, and enterprising attitudes, Elaine champions new business opportunities and integration. As an agile change agent, she leverages her strong negotiation and communication background to transform the business. Elaine mentors each individual on her team to accomplish their best every day. As Co-Chair Diversity, Equity, and Inclusion at Shiseido, Elaine advocates to support platforms for education, awareness, and communication to implement change. Elaine holds an Honours Bachelor of Science Degree in Economics and Quantitative Methods Specialist, and a Sociology Major from the University of Toronto. She is third-generation Japanese-Canadian and together with her husband Bryan, proudly encourage their two daughters, Nicole and Kristen, to live life to its fullest and dream big.